Google remarketing services are a form of digital advertising that visually remind users about your brand with a display image. These ads target users that have already interacted with your brand by visiting your website or clicked a link on a digital ad you have running. With Google remarketing services, you are simply letting the user know that you’re still around and your brand is relevant to them because they showed interest.
You need Remarketing Services as a part of your strategy because research shows that consumers visit a site multiple times before making a purchase. Remarketing ads remind users to continue returning to your site and increases your click through rates two to three times.
KEYS TO SUCCESS REMARKETING SERVICES
Select the Best Ad Type
There are various different types of remarketing ads that can increase your traffic and conversions. The types of Google remarketing ads we choose to use for your account will be based on your budget and your goals of your audience.
Target the Best Audiences
We target your audience using varying demographics, geographics, time on site, pages visited, and more to be sure your money is being used to its full advantage with every aspects of Google remarketing ads.
Optimize Duration and Frequency
Many people do not realize the importance that duration and frequency hold with Google remarketing ads, but we make sure your ads are seen enough by your potential customers to make a positive impact, and not a negative one.
This is where the work comes in that most people are unsure of what to do. Optimizing your Google remarketing ads is all about testing to see how your chosen audiences respond best to your display ads. Different tests have to be done at different times in order to pinpoint the area of the ad that needs the most improvement. We know you don’t have the time to do this, but we do so don’t worry.
The goal of our Remarketing Agency services is to increase revenue for your business. We accomplish this in a few ways: