SEO:

How Can SEO Help Your Company?

Search engine optimization (SEO) is a critical component of online marketing.

We use a combination of the latest onsite and off-site strategies to produce top results.Google processes billions of searches every day, and the vast majority of searchers never look beyond the first page. Do you know where your company ranks? If it’s not at the top of the rankings, it might as well be invisible. Together we can push your website above your competition.

 

SEO Consultancy

We help you define your SEO objectives & develop a realistic strategy with you. You may have in-house marketing teams who require support & guidance, or you may need us to be your full SEO team. We work in both ways & advise on the best approach.

Keyword & Market Research

Solid keyword & market research help guide SEO strategy and allow us to provide realistic projections and forecasts of opportunity within your market. We don't make wild estimations or promises we can't keep.

Technical SEO Audit

We are well known within the industry for our technical capabilities due to our industry leading SEO Spider crawling software. We provide audits which analyse your website to ensure the search engines are able to effectively discover, crawl & index your web pages for maximum visibility.

Onsite SEO

We analyse your website’s structure, internal architecture & other key elements that are weighted within the search engines algorithms to provide recommendations for improved relevancy & alignment in targeting your keywords. We advise on all aspects of SEO, from site migrations, to schema & more.

Penalty Recovery

Our team of SEO consultants have plenty of experience in link audits & reviewing backlink profiles. We have helped websites recover from Google algorithmic penalties such as Panda & Penguin, as well as manual actions from mistakes they or a third party have made in the past.

Link Building

Link Building is outdated terminology for marketing online. It’s often forgotten or not given the level of expertise & time it deserves, but links are still the fundamental signal used within scoring. Today 'link building' encompasses content marketing, PR & outreach to get people talking about your brand.

Content Marketing

The backbone of any marketing campaign is compelling content and our team of creatives, including writers, designers & developers have helped many brands get talked about in mainstream media, to industry leading publications and blogs.

Digital PR

We have developed close relationships & contacts with some of the most authoritative publishers, bloggers, journalists & influencers in various industries & sectors across the world. They rely on our brands for unique views, opinion & timely content.

Outreach

Even the most exceptional content can be lost on the web today. Our SEO outreach team connect your brand & curated content with key online influencers to get people talking about you & sharing your message.

Infographics & Interactive Content

Our team of creatives, designers & developers work alongside our SEO & content teams to ideate, research, design & create remarkable infographics & interactive content for brands that get shared across the web.

Social Media Promotion

While the search engines are still in their infancy in understanding & using social signals algorithmically in scoring, it's important to reach your audience across all channels & amplify your content & message.

Reporting & Analysis

We love data and provide monthly reporting on visibility, analytics, conversions & revenue (or value), so the performance of the campaign can be attributed back to the SEO investment & what matters to your company.

How can we help you?

There’s nothing worse than pushy salespeople, which is why we don’t employ any. Instead we let past victories speak for themselves. We can put you in touch with our existing SEO clients, for an independent review of our services.

Our SEO campaign pricing is based on the number of days a month we need to secure you the best results, which will vary depending on what you’re looking to achieve and how competitive your industry is. We don’t do set packages, all our SEO campaigns are bespoke based upon your specific requirements.

Contact us today if you’d like to know more about what our SEO service can do to boost your business.

What Is Local SEO Marketing?:

About Local SEO

All you need to know to get started & improve your SEO

Every small or multi-location company can grow their business and attract more customers using Local SEO strategies. In this article we explain what local search optimization is, and why using a local SEO company can help improve your online visibility.

What are the main Local SEO services?

  • Website 'localization'

    ‘Localizing’ your website means including your city, county or region name naturally throughout your site. For businesses with several locations, this could involve creating separate pages for individual locations and other local content strategies, like getting involved with local/community events and featuring articles/information about them on the site.

  • Citation Building

    Ensure your site features on citation sites and online business directories. Not only will this help customers find your business, but featuring your company’s name, address and phone number on citation sites and extra information on business directories will help improve your search rankings.

  • Claiming your Google My Business listing

    Claiming your Google My Business (GMB) page is a a key step towards helping your business display on important Google services, such as Local Search, Maps and Google+ pages. GMB (and its Microsoft equivalent, Bing Places for Business) should always be the first online directory you take ownership of.

  • Managing reviews and ratings

    Genuine, honest reviews are critical both for showcasing the quality of your service and for sending signals to search engines that your site and service are trusted and useful. The amount of reviews you receive, the overall quality of the reviews and the authority of the review sites themselves are all important factors for local search rankings.

  • Getting quality backlinks

    Naturally obtained backlinks from well-regarded websites helps search engines recognise your site as a trusted source of information. Links from local newspapers, bloggers and business associations, as well as citations, can all help improve your search visibility.

Local customers are turning to the internet to find local businesses - on desktop & mobile

Yes, some people still use printed phone books, but more and more people are turning to the internet to find information about local businesses. Here are some statistics:

  • 96% of PC owners conduct local searches
  • 46% of all Google searches are local
  • 64% of local customers use search engines and directories as their main way to find local business
  • 50% of local mobile searchers look for business information (like a company’s address or phone number)
  • A whopping 78% of local mobile searches result in an offline purchase

Grow your business using Local SEO

These Local Search trends are strong now and they’re only going to get stronger and more significant in the future. Now is the time for you to take advantage of local SEO services and boost your business before your competitors catch on. All local businesses, from plumbers and builders to florists and accountants can improve their business and make more money through local SEO. So get started today!

Why use USA IT CENETR

USA IT CENETR has been helping local businesses, multi-location businesses and SEO professionals understand and improve their positions in the local search market. Whether you use our manual citations team or aggregator submissions, our citation-building services can push your data to thousands of online business directories, mobile apps and mapping services worldwide, ensuring NAP consistency and higher visibility in local search.

SEO Audit services offer:

HEALTHY WEBSITES = MORE TRAFFIC & SALES.

Our comprehensive SEO Audit services offer an in depth website analysis experience that will provide you with a full report of the health of your website and offer suggestions that can help you improve your online presence. This is the first step we take with any of our SEO services that we offer and is critical for getting a look at how well your website is doing from a technical and search perspective. We manually search for issues both on-site and off-site so we can find issues that can be preventing your website from performing well in the search engines and help you with suggestions on how to rectify these issues.

TYPES OF AUDITS WE OFFER

Local SEO Audit

Our local SEO audit will help identify issues that may be preventing your website from ranking well in local search results. We will review your onsite and offsite local SEO efforts. This audit is for local businesses like real estate agents, lawyers and those who need to rank well in their local community.

SEO Technical Audit

Having a “web-friendly” or accessible website is critical to search engine success. We will analyze your website code and help you address issues that are causing search engines to have trouble crawling your website and reasons you may not be ranking well.

SEO Content Audit

Our review of all the content on your website will identify any relevancy issues that may be causing Google confusion as to what your website is about. Content issues can be reflective of poor rankings and low traffic.

SEO Link Audit

A diverse and clean backlink profile can help you rank well and will give you more credibility with the search engines. Our link audit report will give you a full outline of your existing rank profile and note any issues that may exist..

Competitive Audit

By knowing how well your competition is doing you will better understand what you need to do to better improve your search ranking. Having this data will offer you insight to help prepare a SEO strategy that works to beat your competitors.

Structured Data Audit

With the increase of rich snippets results in the search engines having proper Schema markup on appropriate pages is another way you can increase your organic footprint. We will analyze your site to see if you currently are utilizing Schema properly and offer recommendations on how and where to implement this code.

Onsite SEO Audit

  • Errors – server errors such as 404 pages (page not found errors)
  • External Links – who are you linking out to
  • Broken Links – both internal and external
  • Anchor Text – ensure proper keyword usage is being used for images and web links
  • Images – check for image sizing issues and alt text
  • Headings – review titles (h1, h2 etc) for proper optimization and keyword usage
  • File Size – check code and files for best practices for faster load time
  • Meta Description – check for missing, duplicate or length issues
  • Title Tags – check for missing duplicate or length issues
  • URL Structure – length issues, dynamic URL, underscores
  • Bots – full analysis to ensure bots can properly crawl your website
  • Robot file – make sure proper pages are being indexed and not indexed
  • Sitemaps – ensure sitemaps are properly formatted for search engines and site users
  • Aesthetic – feedback on design/structural improvements to increase conversions or traffic
  • Mobile – ensure your mobile website is working
  • Analytics/Webmaster Tools – make sure both are implemented

Offsite SEO Audit

  • Inbound Followed Links – quantity and quality
  • Anchor Text – ensure ratios are good
  • Authority and Trust – see how trusted your website is
  • Social Media – mentions and visibility

Local SEO Audit

  • Citation Analysis – quantity and quality
  • Google+ Local – ensure ratios are good
  • Review Analysis – see how trusted your website is
  • Location Landing Page – mentions and visibility

Additional Audit Includes

  • Pre-Audit Consultation – 30 minutes to review website related items
  • Post-Audit Consultation – 1 hour to review your audit and address any questions you may have

 

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