Put simply, to gain immediate visibility and results. Online advertising and paid search can help you reach beyond your existing network and tap into new, highly targeted audience via search, display and social advertising.
Ideally, digital advertising will reach the audience you didn’t even know you had. Whether you’re promoting content, building your pipeline or working towards a sales goal, paid media extends your reach and engages the customers you want.
Paid media leverages big data to deliver specific messages to a specific audience for a customized, personalized approach for more leads and sales.
Our paid search and digital advertising team has experience managing over $60 million in annual paid media spend and 25 million keywords annually. We are a Google AdWords certified agency partner, and have Bing Ads accreditation.
A cohesive, Search Engine Marketing strategy that integrates with your content marketing, social media and SEO strategy is essential for success. We can work with you to determine the best approach for reaching your marketing goals while aligning with your overall marketing strategy.
Our team will work with you to determine the best approach to digital advertising for your business by helping you create a strategy for and implementing the following:
Digital Advertising and Paid Search Capabilities
Paid Search Program Components
Spend your advertising dollars wisely:
Social media advertising is the most cost-effective form of advertising available today. On average, you can spend $5 and reach 1,000 people. In comparison to traditional media, our social media advertising services are 3x less costly.
Advertise to your exact demographic:
Advertising through social media is powerful because you can target your exact demographic. We can help you reach people based on:
Get fast results with social media advertising:
Our social media advertising services expedites your results. You can reach people instantly. This means you can generate followers, engagement, and website traffic fast. The more ad dollars you’re able to provide, the more people we can reach. As you reach more people, you open up the door for more awareness, traffic and sales.
Facebook Advertising Services
Use the most popular social media advertising platform to reach your desired audience and drive traffic to your website. Target B2C and B2B audiences.
Instagram Advertising Services
Use the most visually-engaging platform to spark interest in your products and services. Capture eyeballs on Instagram’s news feed with effective social media advertisements.
Pinterest Advertising Services
Target people searching for pins related to your products and services. Use the best social media advertising platform to reach women and consumers of retail products.
LinkedIn Advertising Services
Use LinkedIn advertising to reach decision-makers and professionals. If you are B2B company seeking to gain awareness, website traffic, and influence conversions, use LinkedIn advertising.
Social Media Advertising Services: Our Process
#1: Assign an Experienced Social Media Manager to your Account
A social media manager with advertising experience will help you decrease costs and increase results. We will assign an ad specialist on our staff to run your social media advertisements. This person will learn your business, develop an advertising strategy, and execute it.
#2: Develop a Real Advertising Strategy
Don’t spend another dollar until you have a social media advertising strategy. We will develop a clear and concise ad strategy for your business. It will include proven advertising funnels to show you how we plan on converting strangers into website traffic and conversions.
#3: Create Engaging Advertisements
Launch ads that people actually want to click on. Our ad specialists will write your copy, headlines, and develop images for your campaign. We will also A/B split test your advertisements to identify which ads are driving the most results.
#4: Monitor Your Ads and Optimize
Identify low-performing areas of your ad campaigns fast. We will keep an eye on your campaign daily. If results begin to decline, we will detect it immediately and pause low-performing ads. In addition, we can launch new ads to keep the results coming in.
#5: Reporting and Communication
Know how your paid search advertisements are performing. Your ad specialist will prepare monthly reporting for you to review. In addition, we will install conversion tracking on your advertisements. This will report the amount of conversions we are generating with our social media advertising services.
Lots of platforms work by inserting a cookie into a visitor’s hard drive. Advertising networks have a larger demographic of users at their disposal. Being able to serve different sites, they can easily divide the populace into segments.
The first step in serving behavioral ads is tracking who the users are and what they do online. In order to understand how tracking works, we need to define a few terms:
Flash Cookies: Flash allows advertisers to place Flash cookies known as local shared objects with the ability to store client information. The Information can range for preferred volume settings or even unique identifiers. ne of the notable advantages with Flash cookies is that they are outside the browser. They persist even when the user closes the browser, and they carry through when he/she opens another. While standard HTML cookies store 4kb of data, Flash cookies can store up to 100kb. There are mechanisms which keep track of the user even when he/she deletes the cookie. For example, say cookie named 144587 is attached to my IP. Imagine that I delete the cookie. The next time I log in, the server attaches a cookie with a different name, say 8654977, but the software knows that both cookies relate to the same person. This is called cookie respawning.
Etags: Etags are a feature of the browser cache. The cache saves a previously visited website in the memory, and if a visitor is inclined to visit the site again, the saved site is shown. Advertisers use the cache to store unique identifiers pertaining to the user. Etags are difficult to remove because deleting the cache would make browsing slower.
HTML5: HTML5 makes use of a cookie called HTML5 local storage. Even if the user closes the browser, the cookie persists until deleted willfully. Compared with Flash and simple HTML cookies, HTML5 cookies can store data up to 5 Mb. It is preferred because users don’t need any plugins like Flash to run it.
The EverCookie: The EverCookie uses the combined features of HTML5 cookies, Etags, Flash cookie, etc. If a user deletes one identifier, say Flash cookie, then the other identifier, say Etags, is enough to activate the EverCookie. AOL has explained it beautifully with images of Penguin. When you visit a sports site or gourmet site, for example, an ad company sends a cookie to your computer. Later, when you visit some other site, the ad company reads the cookie and displays an ad related to gourmet or sports.
IP address & geolocation: Targeting your audience by where they live is one of the most basic segmentations you can make. You can show discounts and sales targeted to a specific region. You also can blend urgency into the messages, such as: “This offer is only for Utah readers and expires in 10 hours.” There are even more metrics you can add, like the person’s country, state, region, and city. Verve, after comparing data from its 2,500 mobile targeted campaigns, found that mobile ads that are geo-aware performed 50% better than the rest of the campaigns. In another study, Central Market saw a 4.1% click-through rate location based targeting.
Recency of visits & whether repeat visitors or new visitors: A repeat visitor can be shown related content based on what they searched for in the past. You might have seen yourself that, when you visit some sites to search for certain things, you later see ads of those sites elsewhere. Amazon does this. They even email users based on the products they browsed earlier. Personyze is a platform that offers real time personalization based on user data. How does that happen? It’s called retargeting.
When a user visits a site, he/she is expressing interest in the site. Later, the user can be shown ads related to the site.
Google remarketing services are a form of digital advertising that visually remind users about your brand with a display image. These ads target users that have already interacted with your brand by visiting your website or clicked a link on a digital ad you have running. With Google remarketing services, you are simply letting the user know that you’re still around and your brand is relevant to them because they showed interest.
You need Remarketing Services as a part of your strategy because research shows that consumers visit a site multiple times before making a purchase. Remarketing ads remind users to continue returning to your site and increases your click through rates two to three times.
KEYS TO SUCCESS REMARKETING SERVICES
Select the Best Ad Type
There are various different types of remarketing ads that can increase your traffic and conversions. The types of Google remarketing ads we choose to use for your account will be based on your budget and your goals of your audience.
Target the Best Audiences
We target your audience using varying demographics, geographics, time on site, pages visited, and more to be sure your money is being used to its full advantage with every aspects of Google remarketing ads.
Optimize Duration and Frequency
Many people do not realize the importance that duration and frequency hold with Google remarketing ads, but we make sure your ads are seen enough by your potential customers to make a positive impact, and not a negative one.
This is where the work comes in that most people are unsure of what to do. Optimizing your Google remarketing ads is all about testing to see how your chosen audiences respond best to your display ads. Different tests have to be done at different times in order to pinpoint the area of the ad that needs the most improvement. We know you don’t have the time to do this, but we do so don’t worry.
The goal of our Remarketing Agency services is to increase revenue for your business. We accomplish this in a few ways:
Create and send modern, professional email newsletters to your audience with our powerful email marketing and automation tools.
Automatically create emails from your newest blog posts.
Drag and Drop Editor
Choose from over 700 mobile responsive email templates.
Create and send professional email newsletters with ease.
Easily create automated email sequences with our drag and drop editor.
Apply tags to trigger automated email campaigns based on clicks and opens.
Autoresponder Follow Ups
Send a sequence of automatically delivered emails.
RSS to Email
Automatically create emails from your newest blog posts.
Connect your email list with your favorite online tools to automate your list growth.
Sign Up Forms
Grow your email list with mobile responsive sign up forms.
Connect third-party integrations with AWeber’s API.
Download our suite of mobile apps.
Get account support when you need it.
Easily collect, track and manage your subscriber list.
Create subscriber segments to send targeted emails and campaigns.
Track email performance with analytics like open rates, click-throughs and more.
Email Deliverability Rate
Get industry-leading deliverability and ensure your emails make it to the inbox.
We are constantly adding new features for our customers.
Sign Up Forms
Grow your email list with mobile-responsive sign up forms and pop ups that both look good and get the job done.
Integrations and API
Connect your email list with your favorite online tools, like PayPal and WordPress, to automate your list growth. Or, build your own with our robust email marketing API!
Import a List
Already have an email list? Moving your subscribers to AWeber is a breeze. Plus, they don’t have to opt-in again once they’re on your new list.
Email Marketing Tracking
Gain a holistic view of your email campaigns as you see how many people open your emails, click links, go to your website and more.
Email Deliverability Rate
Have confidence that your messages make it to the inbox (and not the spam folder) with our industry-leading deliverability.
“Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” – Public Relations Society of America
Mission: To create a positive impact on our clients’ audience by providing effective, strategic communications.
Vision: To create awareness and action in our clients’ audience through targeted messaging, storytelling and engagement.
What does that mean for IMI clients?
Our PR team works with clients to develop a communications strategy to achieve specific goals. We engage an audience – on behalf of our clients – to communicate, educate, to create an opportunity or conversion to the clients’ key messages. USA IT MARKETING believes that PR is a daily opportunity to interact with clients’ customers. As part of that communications strategy, we work with other facets of the IMI team to ensure that all of the channels are working to their fullest potential – Social Media, SEO, Email, and Content Marketing.
Public relations covers a vast array of communications activities including:
Communications strategy. Our PR team will work with you to develop a comprehensive strategy for targeting the right audience. This will often incorporate other digital marketing channels like Social Media, SEO & Email.
Internal or external communications audit. The audit is a critical early stage element to any PR or marketing strategy. Our team will uncover what has or hasn’t worked in the past and apply that data to how we develop the strategy moving forward. We will also perform a competitive analysis in order to keep an eye on the competition.
Crisis communications. When necessary, we can also implement crisis communications tactics as a reactionary measure to a negative situation or any negative content regarding your brand.
Reputation management. IMI’s PR team can constantly monitor how you are being portrayed in the media and online and work to maintain a positive presence in digital, print, and other media outlets. Online reputation management (ORM) will also incorporate elements of SEO, Social Media, and Content Marketing.
Internal communications. This can also be referred to as Employee Communications and is put in place to assist your best assets in understanding the company’s mission, vision, values, and purpose for existence, and most importantly how their role matters to company success.
Media relations and outreach. USA IT MARKETING’s PR team can perform all aspects of traditional media relations and outreach including print, radio and broadcast, digital media, bloggers, social media influencers, and citizen journalists.
Event planning and management. We can target specific press and event opportunities such as conferences and tradeshows to leverage optimal coverage of your company. This will include any necessary creative development and on-site management for offline events, tradeshows, conferences, and influencer events.
Media training. We also offer a program to assist executives in how to navigate the journalist’s questions and ensure consistency in brand messaging.
Content development. Content is one of our specialties. USA IT MARKETING can provide content ranging from media kit (press release, media alerts, biography, etc.) to online (blogs, contributed stories, website content, etc.) as well as traditional content.
Thought leader outreach. We develop strategies to position your executive team as industry leaders through contributed content development, speaker’s bureaus, event presentations, speaking engagements and more. We practice what we preach and regularly contribute to major online publications and speak at conferences and events all over the world.